Conservative talker Rush Limbaugh found himself in some hot water after calling Georgetown law student and self-described contraception advocate Sandra Fluke a 'slut' (Fox News).

Forget slut-shamming, Sir Richard’s Condoms and the ad agency TDA_Boulder are using the Rush Limbaugh/Sandra Fluke flap to encourage her supporters to embrace their inner and outer slut.


The effort to mock Limbaugh includes a “Sluts Unite” website and social media campaign, which urge supporters to change their social media avatars to one of their 24 slogan-logos.  Popular picks include “In Sluts We Trust,” “Proud Father of a Slut,” “You Can Call Me Slut,” “I Believe In Slut,” and “Pro-Slut.”
Naturally, the Boulder, Colo. companies have topped off the campaign with an oath for unified sluts:
I believe that sex represents more than just the creation of children.
I believe it is an enjoyable, healthy and a profound part of the human experience.
I also believe that the responsible use of birth control is an essential component of a mature, civilized society.
And if these beliefs make me a slut in some people’s eyes, then so be it.

I will stand united with my fellow sluts, now and always.
The companies began the campaign to unify sluts shortly after the backlash against Limbaugh commenced.
“It seems people are getting it, and they really seem to appreciate it, which is good,” Jonathan Schoenberg of TDA_Boulder told MediaPost. “Birth control is something we rely on, and it’s abhorrent for a civilized society not to embrace that.”
Limbaugh created a rumble earlier in the month when he called the 30-year-old law student Fluke a “slut” following her testimony urging Democratic lawmakers to mandate free birth control.
Limbaugh has since apologized for those comments.