Associated Press/Jae C. Hong
A group of young supporters cheering for Democratic presidential candidate, Barack Obama, at a rally in 2008.
This has
depressed his overall favorable/unfavorable rating to 46%/49%, only
slightly better than Mr. Romney's 43%/48%. The percentage of women with a
"favorable impression" of Mr. Romney is up eight points since April.
Then there are voters ages 18 to 29,
among Mr. Obama's most important supporters in 2008. The roughly 23.7
million "millennials" who voted in 2008 were 18% of the electorate, up
2.9 million voters over the previous presidential race. They gave Mr.
Obama 66% to Sen. John McCain's 32%, according to exit polls. This
margin of roughly eight million votes was a major chunk of Mr. Obama's
overall edge of 9.6 million.
But youthful enthusiasm for Mr. Obama
has waned. In October 2008, 78% of voters 18-29 told Gallup they would
definitely vote that year. Now it's 58%.
There's also evidence that fewer
younger people are registered. A November 2011 study from Tufts
University found that 43% of the decline in Nevada's voter rolls since
2008 came from voters ages 18-24. Similarly, while North Carolina's
rolls rose by 93,709 over that period, more than 48,000 younger voters
were dropped from the rolls, 80% of them Democrats.
Mr. Obama's lead over Mr. Romney in the
latest JZ Analytics poll among voters ages 18-29 is 49% to 41%. If
young voters turn out this fall in the same numbers as in 2008 and give
Mr. Obama this eight-point margin, it will take 2.8 million votes from
Mr. Obama's total and add more than 3.3 million to Mr. Romney's tally.
Why does Mr. Obama dramatically trail
his 2008 performance among younger voters? His failures to close the
Guantanamo Bay detention facility, abruptly end U.S. military
involvement in Iraq and Afghanistan, or make global warming a
centerpiece of his agenda probably affect only a small number of young
liberals.
About Karl Rove
Karl Rove served as Senior Advisor to President
George W. Bush from 2000–2007 and Deputy Chief of Staff from 2004–2007.
At the White House he oversaw the Offices of Strategic Initiatives,
Political Affairs, Public Liaison, and Intergovernmental Affairs and was
Deputy Chief of Staff for Policy, coordinating the White House
policy-making process.
Before Karl became known as "The Architect" of
President Bush's 2000 and 2004 campaigns, he was president of Karl Rove +
Company, an Austin-based public affairs firm that worked for Republican
candidates, nonpartisan causes, and nonprofit groups. His clients
included over 75 Republican U.S. Senate, Congressional and gubernatorial
candidates in 24 states, as well as the Moderate Party of Sweden.
Karl writes a weekly op-ed for the Wall Street
Journal, is a Fox News Contributor and is the author of the book
"Courage and Consequence" (Threshold Editions).
Email the author at
Karl@Rove.comor visit him on the web at
Rove.com. Or, you can send a Tweet to @karlrove.
Click here to order his new book,
Courage and Consequence.
Mr. Obama's
biggest problem with millennials is almost certainly his failure to
reignite the economy. Robust growth is needed to create the new jobs
they need.
The anemic 2.2% annual growth since
2009 has resulted in 12.7% unemployment among young men and women ages
18-29, according a July poll by Generation Opportunity, a nonprofit,
nonpartisan organization mobilizing young voters. Over 1.7 million young
adults have become so discouraged that they have dropped out of the
workforce. Youth unemployment would be 16.7% if they were factored in.
College graduates often find no one is
hiring in their chosen career. Student loan debt is at record levels.
According to a Pew Research Center survey in December, 53% of all young
adults ages 18-24 said they "live with parents now or moved back in with
parents temporarily because of [the] economy."
The July poll by Generation Opportunity
reported that 84% of young Americans are delaying important decisions
or feel their plans are in jeopardy. More than a third—38%—are delaying
finding their own place. Some 31% said they are delaying starting a
family, and 23% said they are delaying getting married. Dangerously for
the president, 76% believe the lack of job opportunities—not the lack of
government—is shrinking the middle class.
On every front, Mr. Obama is on the
defensive, fighting to keep states and voter groups in his winning
coalition. He can absorb some erosion from his 2008 totals, but not
much. Right now the signs are ominous for him.
Mr. Romney—with his young and personable
running mate, Wisconsin Rep. Paul Ryan—can make real inroads with
frustrated and disappointed millennials who supported Mr. Obama four
years ago. These young voters are willing to give Messrs. Romney and
Ryan a hearing. The Republican ticket has 61 days to persuade them that
the GOP is the party of opportunity and ideas.
Mr. Rove, the former senior adviser and deputy chief
of staff to President George W. Bush, is the author of "Courage and
Consequence" (Threshold Editions, 2010).
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