"Greed is good" ("La ambición es buena", Gordon Gekko, Wall Street 1987)
"Greed is right. Greed works. Greed clarifies". No nos negarán la vigencia de estas palabras, aún hoy tras Madoff, el descalabro financiero de EE.UU, España, con medio mundo patas arriba, en los mercados internacionales. Estamos, para qué negarlo, como muchos de ustedes, esperando con suma atención la segunda parte de la película "Wall Street" de Oliver Stone ("Money Never Sleeps"). Sabemos, de momento, que el malo de la película será Javier Bardem, que es muy probable que Buddy Fox (Charlie Sheen) no salga en el filme (una pena), y que la atención recaerá sobre Michael Douglas nuevamente en el papel del magnate de las inversiones, Gordon Gekko. Que sale de la cárcel tras cumplir condena.
Gekko fue, para los que se hayan olvidado de él, el aristócrata de la clase obrera, de origen humilde, era pura intuición y talento. Un triunfador, lleno de excesos, cuya figura proyectaba dinero, lujos y diversión. Hablar de Gekko y de "Wal Street", más allá de los entresijos del filme, es recordar, palabra por palabra, mensaje a mensaje, el discurso de Gordon Gekko ante los stockholders de "Teldar Paper".
Gekko fue, para los que se hayan olvidado de él, el aristócrata de la clase obrera, de origen humilde, era pura intuición y talento. Un triunfador, lleno de excesos, cuya figura proyectaba dinero, lujos y diversión. Hablar de Gekko y de "Wal Street", más allá de los entresijos del filme, es recordar, palabra por palabra, mensaje a mensaje, el discurso de Gordon Gekko ante los stockholders de "Teldar Paper".
Una joya, que hoy les acercamos, en la que la técnica del "Storyteling" vuelve a estar presente a través de una historia en la que se conjuga acertadamente el interés individual de Gekko (que quiere apropiarse de Teldar) con el interés colectivo (de unos accionistas que quieren comprar un proyecto y una visión). Todo buen discurso en comunicación empresarial y en comunicación política parte de esa base y de ese intercambio de intereses. Es orden, estructura y pasión.
Verán asimismo cómo Gekko conjuga con maestría su visión de América con la situación económica de Teldar Paper, conectando con la audiencia (un público mayor) y estableciendo un puente con los valores que, en su opinión, deben liderar el renacimiento de Teldar y de los Estados Unidos de América.
Disfruten:
Gekko: Well, I appreciate the opportunity
you're giving me, Mr. Cromwell,
as the single largest shareholder
in Teldar Paper, to speak.
Well, ladies and gentlemen, we're not here to indulge in fantasy, but in political and economic reality. America, America has become a second-rate power. Its trade deficit and its fiscal deficit are at nightmare proportions. Now, in the days of the free market, when our country was a top industrial power, there was accountability to the stockholder. The Carnegies, the Mellons, the men that built this great industrial empire, made sure of it because it was their money at stake. Today, management has no stake in the company!
you're giving me, Mr. Cromwell,
as the single largest shareholder
in Teldar Paper, to speak.
Well, ladies and gentlemen, we're not here to indulge in fantasy, but in political and economic reality. America, America has become a second-rate power. Its trade deficit and its fiscal deficit are at nightmare proportions. Now, in the days of the free market, when our country was a top industrial power, there was accountability to the stockholder. The Carnegies, the Mellons, the men that built this great industrial empire, made sure of it because it was their money at stake. Today, management has no stake in the company!
All together, these men sitting up here [Teldar management] own less than 3 percent of the company. And where does Mr. Cromwell put his million-dollar salary? Not in Teldar stock; he owns less than 1 percent.
You own the company. That's right -- you, the stockholder.
And you are all being royally screwed over by these, these bureaucrats, with their steak lunches, their hunting and fishing trips, their corporate jets and golden parachutes.
Cromwell: This is an outrage! You're out of line, Gekko!
Gekko: Teldar Paper, Mr. Cromwell, Teldar Paper has 33 different vice presidents, each earning over 200 thousand dollars a year. Now, I have spent the last two months analyzing what all these guys do, and I still can't figure it out. One thing I do know is that our paper company lost 110 million dollars last year, and I'll bet that half of that was spent in all the paperwork going back and forth between all these vice presidents.
The new law of evolution in corporate America seems to be survival of the unfittest. Well, in my book you either do it right or you get eliminated.
In the last seven deals that I've been involved with, there were 2.5 million stockholders who have made a pretax profit of 12 billion dollars. Thank you.
I am not a destroyer of companies. I am a liberator of them!
The point is, ladies and gentleman, that greed -- for lack of a better word -- is good.
Greed is right.
Greed works.
Greed clarifies, cuts through, and captures the essence of the evolutionary spirit.
Greed, in all of its forms -- greed for life, for money, for love, knowledge -- has marked the upward surge of mankind.
And greed -- you mark my words -- will not only save Teldar Paper, but that other malfunctioning corporation called the USA.
Thank you very much.
You own the company. That's right -- you, the stockholder.
And you are all being royally screwed over by these, these bureaucrats, with their steak lunches, their hunting and fishing trips, their corporate jets and golden parachutes.
Cromwell: This is an outrage! You're out of line, Gekko!
Gekko: Teldar Paper, Mr. Cromwell, Teldar Paper has 33 different vice presidents, each earning over 200 thousand dollars a year. Now, I have spent the last two months analyzing what all these guys do, and I still can't figure it out. One thing I do know is that our paper company lost 110 million dollars last year, and I'll bet that half of that was spent in all the paperwork going back and forth between all these vice presidents.
The new law of evolution in corporate America seems to be survival of the unfittest. Well, in my book you either do it right or you get eliminated.
In the last seven deals that I've been involved with, there were 2.5 million stockholders who have made a pretax profit of 12 billion dollars. Thank you.
I am not a destroyer of companies. I am a liberator of them!
The point is, ladies and gentleman, that greed -- for lack of a better word -- is good.
Greed is right.
Greed works.
Greed clarifies, cuts through, and captures the essence of the evolutionary spirit.
Greed, in all of its forms -- greed for life, for money, for love, knowledge -- has marked the upward surge of mankind.
And greed -- you mark my words -- will not only save Teldar Paper, but that other malfunctioning corporation called the USA.
Thank you very much.
"Greed is good", Gordon Gekko, Wall Street 1987
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